Semiora’s brand, in the open.
Logos, colors, type, and voice — the whole identity, with honest guidance for using it well. Everything on this page is free to use in stories, integrations, and community work.
One mark, three homes
A calendar glyph with a presence dot — scheduling and chat in one shape. It reads equally well on paper and on ink.
Clear space
Keep at least half the mark’s height free on every side — the dashed area above is the minimum. Crowding is the fastest way to lose the dot.
Do
- Use the mark on calm, high-contrast backgrounds — paper or ink.
- Keep the wordmark in the display face: semibold, tight tracking.
- Scale the mark proportionally so the glyph and presence dot move together.
Don’t
- Don't recolor the mark or move the presence dot elsewhere.
- Don't stretch, outline, or pile extra shadows onto the mark.
- Don't set the wordmark in another typeface or weight.
Paper, ink, and a single green
One accent, held firmly. Emerald means something is alive, confirmed, or worth acting on — which is why it stays quiet everywhere else.
Approximate sRGB values for reference — the canonical tokens are oklch and ship in the design package. Click any swatch to copy its hex.
A display face with opinions, a body face that listens
Bricolage Grotesque carries the headlines; Inter does the everyday reading. Neither replaces the other.
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Plain words, warm delivery
We write like a well-organized colleague: specific, unbothered, allergic to jargon. When in doubt, shorter.
Say
“Let's find a time.”
Not
“Touch base.”
Say
“It takes two minutes to set up.”
Not
“Seamless onboarding experience.”
Say
“We build scheduling software.”
Not
“We're revolutionizing productivity.”
Say
“Your week, back on your side.”
Not
“Unlock peak productivity.”
Take the assets with you
Everything above, bundled: logo files in SVG and PNG, color tokens in JSON, and a one-page usage guide for collaborators.